Balance is a preferred professional services organization in
the print and publishing industries providing executive education
and consulting services that create high performance business
and production operations
Balance was founded in 1993 (originally Meta4 Imaging, Inc.)
to provide general consulting services to the graphic communications
industries. Its services and tools expanded through partnership
and, eventually, acquisition in 2000 to include process design
and renovation, technology assessment, operational performance
audits, business and competitive strategy, and case studies
In 2002, Point Balance expanded its focus to include intense
analysis of non-direct or support expenses in the print and
publishing industries. Point Balance established the Support
Expense Index TM for the print industry. The SEI is used by
printers to benchmark support expense efficiency using the Support
Expense Efficiency Analysis. Recently, Point Balance published
the first and most authoritative book on modern operational
cost accounting for the print industry titled Activity-Based
Costing for Printers: An Implementation Guide.
G. DAVID DODD
Dodd has been advising graphic arts industry firms for
over 12 years and brings more than 20 years of diverse
business experience to the challenges faced by his clients.
Davids current practice focuses primarily on business
strategy. He works with clients to evaluate major strategic
issues and options and to craft creative and effective
business strategies. David also helps graphic arts firms
use Balanced Scorecards to insure that well-designed business
strategies are successfully executed. On the operational
level, David leads clients in the implementation of activity-based
costing and activity-based management programs that are
designed to support product and service profitability
analysis and process improvement and process redesign
Prior to joining Point Balance, David owned and managed
Southern Consulting, a strategic management and marketing
consulting firm based in Nashville, Tennessee. David began
his professional career as an attorney specializing in
corporate and commercial real estate finance work.
David is the author of numerous published articles, white
papers and research studies dealing with business strategy
development, activity-based costing and activity-based
management, and the growing importance of one-to-one marketing
and personalized print.
David holds a Bachelor of Science degree from Middle Tennessee
State University and a Doctor of Jurisprudence degree
from the Vanderbilt University School of Law.
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